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产品经理的56个特征

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2015-05-14 14:27:51

江大可

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本作品为转载作品,版权为作品原作者所有,感谢上传者的分享!

网上看到一篇很有意思的说产品经理的文章,转一下,意译一下几条有感觉的。Word拷过来编号有些问题,不太影响阅读就不改了哈。

  1. You’ve created a roadmap through?2015

给自己做了一个直到2015年的路标规划。

还真的有,虽然不够细致,但居然更长……

  1. You can’t remember working less than?70?hours a week

如果加上非公司的事情,确实>70h,不过我觉得做自己的产品不算“工作”吧。

  1. You’ve lost your hair (if you haven’t consider yourself warned!)

有一点点,谁没有啊。

  1. At your annual customer summit, you stay late to setup and test products for the next day while Sales runs up a?historic?bar tab
  2. You used to be a programmer but were too?extroverted
  3. You used to be a salesperson but were too?introverted

5&6,你作为工程师来说太外向了,而作为销售来说太内向了。

非常赞同,虽然没做过,但是和相应的人交流的时候,明显是这样的。

  1. You use customer interview techniques with your spouse to discover the root cause of their problems so you can build a “solution”

你用用户调研的方法与家人交流,试图挖掘出问题的根本原因,从而用需求分析的方法推出解决方案。

我想,会的,而且还不仅仅是用户调研的方法,狂汗。

  1. You wake up at night?worried?about getting your product’s feature-set right or hitting your ship date
  2. You find competitive and win-loss analysis?fun
  3. You walk through the store and look at products thinking “what?problem?does that solve?”

你在路上走,看到商店橱窗里的产品,总是会想“这个东东是解决什么需求的?”。

哈哈,“手里拿着锤子,看什么都是钉子”。K歌的时候,对于包厢、点歌面板,都会评头论足,超级无聊。

  1. You do a?SWOT?analysis before making any major purchase

你做任何重要决定的时候,都会做SWOT分析。

心里做,还没到画出来的地步。

  1. The?last?thing you do before you go to bed and the?first?thing you do when you wake up is to check your email
  2. You’ve ever written “The System Shall…
  3. You never have?less?than five #1 priorities
  4. You’ve sat?behind?the one-way mirror at a focus group

你组织过焦点小组,坐在单面镜子后。

很想玩一次啊,公司没这个条件。

  1. One or more of the following groups is?pissed?at you: Sales, Development, QA, Tech Support, Marketing, or Operations. Special bonus if you get all at once.
  2. You enjoy writing requirements that?constrain?easy way out from the Programmer.
  3. You’ve actually learned how to herd cats.
  4. You own an iPhone.
  5. You wonder how the iPhone product manager prioritized all the possible features.
  6. You wonder how many engineering hours it took to create a new feature in your favorite web app.
  7. You try to envision the next 3 design updates for any product you see.

20&21&22,你很想知道iPhone的产品经理是怎么给iPhone的功能排优先级的;很想知道常用的互联网应用里每个新功能都花费了多少工程师资源;很喜欢猜测手边的任何产品即将出现的3个升级是什么。

上面3条,非常典型,呵呵。

  1. You think in Use Cases.
  2. You’re always looking for an alternative flow of events.
  3. You can’t live without OmniGraffle or Visio.
  4. You had to reset expectations with management, customers, engineering, and finance.
  5. You had to produce a WW product forecast for sales since they are too busy to do it.
  6. You enjoy watching “How It’s Made.”

你对描述事物背后逻辑的东东很感兴趣。

嗯,对类似的东西很感兴趣。

  1. You plan “features” for your children and have a “roadmap” for their skill growth

你会给自己的孩子计划“功能点”,并且为其技能成长制定路标规划。

非常囧的一条,但将来几乎肯定会这样。

  1. Your wedding included a powerpoint presentation.

你的婚礼上会有一个PPT演示。

必须的,可能之前还有一张mindmap、一个project文档,一个feature list、还有……

  1. Major life events require a MS Project file.
  2. You get “phantom buzzing” in your pocket when you forget your Blackberry.

手机不在兜里的时候,你也会感觉到好像有电话来了(裤兜在震动)。

这是信息强迫症的一种症状吧?还好没有。

  1. You’ve talked to more customers in the last month than all of your executives combined.
  2. Your marketing person said “you’re technical…explain this to me like I was 10.” then, “…now like I was 3…”

市场的同学说“你解释产品不要太技术了,就当我是个10岁的小孩”,你BlaBlaBla,他“……现在当我是3岁的小孩……”

笑翻了,我这点做的应该还不错,本身就不是技术出家的。

  1. You know what all of these are: MRD, PRD, BRD, Functional Spec, sprint, scrum, CAB, spiff.

你知道这些名词:MRD(市场需求文档),PRD(产品需求文档),BRD(商业需求文档),FS(功能说明),sprint/scrum(敏捷相关的词儿),CAB,spiff

CAB, spiff这2个,查了还是不确定是啥意思,高手快跳出来~~~

  1. Your favorite question is “why?”

你总是问“为什么?”

嗯,我就是“十万个为什么”。

  1. Your favorite application is Excel.
  2. You’ve built your own product P&L template in Excel to save time.

为了节省时间,你用Excel建立了自己的产品P&L模板。

P&L template是啥东西?不过我确实有很多自己的文档模板,不仅仅是工作上的。

  1. You’ve used your P&L template across multiple companies.
  2. You know what the “analyst dance” is, and you’re definitely a PM if you’ve done it.
  3. You know what your customer is going to say before they say it.
  4. Your spouse knows who your 3 biggest competitors are by name.
  5. You’ve flown on every major (and some minor) airline this year.
  6. You’ve used?Twitter,?LinkedIn, or?Facebook?to connect with a customer.
  7. You’ve dreamt about competitive kill sheets.

你总是在想核心竞争力的事情。

产品的?自己的?公司的?我都会想。

  1. You’ve been to?ProductCamp
  2. You’re the one your CEO comes to when he/she really wants to know how things are going.
  3. “They” remembered your revenue commitment but not your product’s funding.
  4. Everyone thinks they do a part of your job.
  5. You’ve ever had to explain to a founder or executive why customers don’t want their great new idea.
  6. You’ve been asked for the revenue impact of deleting a single feature.
  7. You’ve been held accountable for Development’s schedule slips.
  8. You’ve been the person that everyone brings the hard questions to at the trade show booth.
  9. Caffeine is one of your primary food groups.
  10. You spend more time with your development counterpart than your spouse.
  11. You write a blog about Product Management…gulp!

你在写一个有关产品管理的博客……无语!

惊,好吧,我觉得作者是故意把这条留到最后的!

VIA:苏杰

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